POW Gloves Secures Extended GORE-TEX® Brand License for Europe and Asia
POW Gloves is excited to announce a partnership with W.L. Gore & Associates to use GORE-TEX® and WINDSTOPPER® brand technologies worldwide with the launch of its 2012 winter lineup. GORE-TEX® product technology will be featured in many of POW’s models, including its popular Mega GTX® and Royal GTX® gloves, pictured below.
”This season we delivered GORE-TEX® gloves to our North American and Southern Hemisphere customers for the first time, and we’ve seen explosive growth,” explained POW Sales Director Maxx von Marbod. “We’re now ready to take the technology global; our distributors are hungry for the same quality and performance.” Graeme Fuller of Surf Sales – POW’s UK distributor – commented, “It is very good news that POW will feature the GORE-TEX® brand worldwide as GORE is recognized by UK riders as the premium membrane technology. Combined with the excellent fit and function of POW, these new gloves will provide riders with the quality required for the conditions that we tend to face in Europe.”
POW Founder and CEO Dustin Goss commented, “The license extension is valued very highly within the walls of POW. Our team worked hard to plan, execute and deliver the implementation of GORE-TEX® brand technology into our latest offering, a technology that has become the leader in high performance durable waterproof technologies. Side-by-side with POW’s “Built to Last” mantra, these new GORE-TEX® gloves are the utmost in high-performance hand-wear.”
To view the entire 2012-13 POW Gloves line, visit the SIA Showshow in Denver, CO from January 26-29, 2012 or ISPO in Munich, Germany January 29-February 1, 2012. Presentations can also be scheduled with a POW Gloves authorized sales representative. Email sales@powgloves.com to set up your appointment worldwide.
